How one artist made $219K on Sound
Learn how they used their community to grow something only possible in Web3
gm. Welcome to Sounds Rare.
We share the stories of artists and curators each week to better understand how they’re using the platform.
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How TK build a world of drops on Sound
TK has proved that artists who commit to building unique experiences in Web3 can be successful, no matter how many listeners they’ve found on traditional platforms. He’s always pushed the boundaries of what’s possible on Sound.
After selling out his first two drops, he quickly started building The Eternal Garden, a collection of seven songs with 100 editions each. The drop was hosted on his custom Bonfire website using Sound Protocol.
After selling all 700 editions, he pushed forward with ORIGINS, this time featuring 7,000 editions, all which sold out, once again using Sound Protocol to power his custom minting site.
Among all of his drops on Sound alone, he’s made over 89 ETH in sales volume. He proved to us that any artist with ambitious goals could make it in Web3, even without an existing Web2 fanbase prior to dropping.
TK’s success on Sound has been the product of carefully crafted virtual experiences and a strong community. Here’s what he had to say about his experience:
"Sound changed my life. This platform gave me the tools to achieve financial liberation & creative freedom. The relationships i’ve been able to build with people who truly love my music will last a lifetime; they’re a part of my story forever."
Listen and collect his latest track “On The Other Side (w/ Trey Smith),” a featured track on the Coinbase Quest where you can earn 5 OP for collecting it on Sound.
Takeaways from TK’s Success
Anyone can start building in Web3 with a great idea. TK started connecting with other musicians and fans in Web3, creating Campfire, the group which describes itself as “the music creators’ guild + community for innovators.” They’ve also released tracks on Sound as a collective. Most recently, TK launched GARDEN X, a creative venture studio, to continue developing his brand.
All this goes to say that his success was the product of time spent connecting with artists and fans in the community. You can follow the same strategy by connecting with other artists you find on Sound and reaching out using the contact info linked on their page. You can also use Sound Protocol, to host drops on your own website and create new and unique minting experiences for fans.
Don’t know where to start? DM us on Instagram for tips on how to get started with your next drop.
Breaking Artist: Ely
Ely has been rapping about the space on his Sound charting tracks “CHECKS (OPEPEN ANTHEM)” and “Friend Tech.” His songs leveraged Web3 topics, such as references to the popular “Checks” NFT collection from visualizevalue. His catchy choruses and his tech based lyrical content have helped him to reach over 900 unique collectors with just three tracks on the platform.
“Sound has been a central hub for me as an artist. I call the shots with my music, chat directly with fans and have a platform that uses the blockchain, to keep track of where every penny comes from. It’s been ground zero for meeting new fans and other musicians. Sound has been a game changer.”
His latest drop, “ABC,“ is minting now.
What we’re listening to…
This week we’re listening Arella’s playlist “~BASED~.“ Here’s what the curator Arella had to say about it:
“This playlist highlights some of the inaugural tracks minted on the Base chain, spotlighting some lesser-known and newer artists in the space. This playlist is a nod to those who are flying under the radar but were early to explore the new chain!”
Did you know you can earn money by making your own playlist?
Curators on Sound have collectively earned over $6,000 in rewards so far. Make one yourself and start earning by clicking here.
Thanks for reading this week’s edition of “Sounds Rare”
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Yes sound I here represents Rapper Abunai https://www.sound.xyz/rapperabunai/releases
This is amazing and so inspiring!